Color as structure
One hue per card. Never the same color twice in a row.
Company
Most data platforms go cool-gray. Clay stays cream, then drops saturated cards and 3D claymation mountains.
Clay is GTM data orchestration: enrich, score, and sequence from one table. The brand voice is rounded display type at weight 500 — never 700.
One hue per card. Never the same color twice in a row.
Show agent runs, not abstract funnels.
The footer stays cream. No dark-navy close.
Plain Black at 500 with negative tracking.